Betfair Introduces New Mobile Betting App

Betfair, the renowned wagering exchange and Internet casino,
has introduced a new Mobile betting app, created exclusively for iPad tablet users.

Betfair announced that this is the first of a number of projects it plans to release from its newly acquired high tech center in the heart of the Silicon Valley, California.  Outside of the normal perks you’d expect, it offers a landing page that’s been described as “perceptive.”  In addition, it allows for easy accessibility to important events and best of all, it provides live scores.

According to Raj Vemulapalli, Mobile Engineering Vice-President and Director of Mobile Technology for Betfair, this app is like nothing else out there; it’s designed to offer the same type of wagering experience as they would encounter on the Internet casino, while taking advantage of the outstanding features that have made the iPad so popular.

Mobile devices have taken casino gaming to a whole new level; in fact, many have said that the advance from web to mobile gambling has been a real thrill, more so than the move from regular to online gambling.

Betfair guarantees that iPad users will get more enjoyment out of their mobile device now that they have this app.  And this isn’t just because it features a “fixed website” function that’s sure to become a game changer.  iPad users will also get to try the trader-focused wagering functionality that mimics the one featured on the Internet casino, and will have consistent access to the company’s wagering site.

Tony McAllister, Head Technology Officer for Betfair, went on to say that mobile betting has become an intricate part of Betfair’s “bottom line.”  And due to this fact, the introduction of a product like this iPad app is considered an enormous accomplishment in the industry.

Mr. McAllister commented on the fact that this innovation was designed in San Francisco in just two months,  suggesting that the company’s decision to open a technology center in Silicon Valley is proving to be profitable.  He hopes that this will be one of many U.S. products to be introduced and that it will help Betfair maintain its lead in mobile gaming.

Today, close to 10 percent of Betfair’s betting activity is executed through mobile phones; and forty percent of its clientele makes use of a mobile device for online wagering purposes.